Signature format

Build Your First Cellar.

A masterclass for the collector you are about to become. Taste the benchmarks, learn the judgement, leave with a plan.

Plan the masterclass All formats
Masterclass formatFirst cellar review on the houseLicensed merchants only

The session

Taste first, then decide.

i.

Taste

Benchmark styles poured side by side: the regions and producers a first cellar is built on.

ii.

Learn

Drinking windows over hype. Provenance, storage, price discipline, and how merchants and en primeur actually work.

iii.

Plan

We sketch your starter cellar together: what to buy first, what to wait for, and what to drink while the rest matures.

After the class

From plan to first case.

Your first cellar review is on the house. A considered look at what you own, what is missing and what to drink first.

Sourcing runs through trusted, licensed merchants, with a transparent fee only when you buy. You hold the wine in your own named account; we provide the judgement.

And to be clear: we talk drinking windows, provenance and value, never returns. This is a cellar for drinking well, not a portfolio.

Guests

8 to 20 for the masterclass; private sessions by arrangement.

Where

Villas, offices and licensed private rooms, in Hong Kong and Europe.

Standard

Fine wine only. Premier cru Burgundy as the floor, alongside classed growth Bordeaux, benchmark Rhône and Sauternes.

Lead time

Three to four weeks.

Enquire

Start the cellar properly.

Three lines will do. You will have a proposal within 48 hours.

Plan the masterclass